Work Portfolio
Media — Renault, Plug Power venture to make hydrogen vans this year in Bloomberg
During my time at The Bulleit Group, I had the pleasure of working with Plug Power, a hydrogen fuel cell manufacturer, for many years. This article details the announcement of HYVIA, their joint venture with Renault to produce hydrogen fuel cell-powered vehicles. I worked with David Baker at Bloomberg on the exclusive story to break the news.
Image credit: HYVIA.eu
Media — Directly nabs $20M led by Samsung to help make customer service chatbots more intelligent, adds new CEO in TechCrunch
Directly provides automated natural language training for conversational AI. In January 2020, when securing coverage on funding news was infinitely more challenging than it is today, my team and I at The Bulleit Group worked with TechCrunch to go beyond the funding to articulate the market opportunity ahead of Directly.
Image credit: Irina_Strelnikova / Getty Images
Byline — The overlooked role of 3D modeling in supply chain in SupplyChainBrain
Publications that cover your vertical are crucial to any startup’s media success. They’re typically more focused on your audience and reporters at top tier business and technology publications care about what companies and what trends these vertical publications cover. This is a byline I drafted on behalf of Physna’s CEO on the role of 3D data in supply chain and logistics.
Image credit: Dragon Images/ Canva.
Media — Amid virus-era messaging boom, LinkedIn rolls out new chat features in Fast Company
LinkedIn’s engineering team has a long relationship with The Bulleit Group, and I learned a lot from their amazing team. For this story, I worked with internal stakeholders at LinkedIn to help craft the story beats for LinkedIn’s announcement of new chat features, which focused on revamping its messaging back end to make their chat more like chat, and less like email.
Photo: Manthan Gupta/Unsplash
Blog — How to develop resilient supply chains, Part I and Part II for Physna
During my time at Physna, I was the sole author of blog content. In this two part blog series, I leveraged a combination of webinar collateral developed by the stellar marketing team, in concert with thought leadership from company leaders and external research to draft a two part blog series on supply chain resiliency. My goal was to produce short, punchy, intelligent content.